High-Net-Worth Social Network Launches Innovative Social Philanthropy

Chicago, IL. Jan 6, 2012 - The high-net-worth social network Affluence.org has announced a corporate partnership with The Charity Splits Company, a leader in socially beneficial interactive promotions. The Charity Splits Company located in Joliet, Il is the creator and exclusive proprietor of this raffle-for-charity model, will announce, along with Afflucence.org the first series of raffle events on January 30th 2012.

This partnership positions Affluence.org as an innovator and first mover in the rapidly growing social philanthropy landscape. While social philanthropy is nothing new, the model offered by Charity Splits allows Affluence.org to directly and exclusively connect their wealthy member base to a long-term and high impact campaign dedicated to a specific charity.

The endeavor benefits Global Impact, a leader in international philanthropy for more than half a century, whose mission is to assure help for the world's most vulnerable people. The partnering of the three organizations enables an innovative digital fundraising model that encourages high-net-worth social network members to direct philanthropic dollars toward specific Global Impact initiatives.

Specifically, in return for donations, Affluence.org members are rewarded with raffle entries for big-ticket items and experiences. The opt-in program allows members to select from a rotating menu of charitable initiatives and desired raffle prize.

"The experiences from our mother's battle with cancer defined the foundation of our business practices and those experiences continue to provide a moral compass in serving our clients, ensuring integrity, reliability and compassion exist anywhere you find Charity Splits. And it is with this partnering we believe we stretch our reach and impact with two amazing organizations."- Patrick West, CEO The Charity Splits Company.

Affluence.org is a social network with global membership that was launched in October 2008. Membership requires the ability to prove accomplishment of financial minimums in net worth and annual earnings. Despite economic conditions, Affluence.org has gained a global membership base and has experienced exponential growth year-over-year. On average, Affluence.org members have a net worth of $2.4 million and report annual earnings of $720,000.

The Charity Splits Company employs several raffle technology systems, legal advisors, professional consultants and licensed fundraising professionals to deliver a full-scale firm focusing on non-profit development, corporate marketing/promotions and fundraising consulting.

Media: Ryan West: ryan@charitysplits.com • (815) 483-2090 Telephone